When Bob, Jim, and Chuck McFarlane decided “to come home and help Dad,” at the end of World War II, they had no idea their combined efforts would develop the family business into a multifaceted organization they would one day turn over to their sons. Their father, Earl, started the Wisconsin Tractor Company in 1917, when he designed aand built the tractor named after his home state (a design considered modern for its day) and thus very successful. Since that time, McFarlane Mfg. Co. Inc. has diversified and expanded to house four equally strong businesses eager and proud to serve the customers in our community.

McFarlane Manufacturing Company Incorporated has the diversity you would expect from a company 10 times its size, and the “small town business ethic” of companies you might think no longer exist in today’s world of corporate giants. Our third generation of family owners have worked alongside hundreds of our community’s finest citizens to build a family of businesses that are surprisingly diversified but ALWAYS customer focused. Whether it’s innovative farm machinery, structural steel fabrication, nationwide transport services, or any of the excellent products and services that we offer in our Retail and Service Center - McFarlane Mfg Co. Inc. works tirelessly to provide the “best of class” in all that we do.

In our Retail division alone, we offer a broad range of home repair & improvement products, the largest Stihl power equipment display in America, Farm Machinery & Power Equipment Sales, Parts & Repair/Service departments, Automotive & Tire Center, True Value Rental, and a vast array of True Value products.

NORTHERN BATTERY (CONTINENTAL)

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